Harry Potter™: The Exhibition opens in Brussels on Thursday!

Jun 24, 2016

Harry Potter film actors James and Oliver Phelps celebrate the exhibition’s premiere at Brussels Expo

 Tickets available at www.expoharrypotter.be

BRUSSELS, 28 June 2016 – This Thursday, 30 June 2016, Harry Potter™ fans in Belgium will finally have the opportunity to step inside the famous wizard’s world when Harry Potter: The Exhibition opens at Palais 2 of Brussels Expo. Actors James and Oliver Phelps, who played Fred and George Weasley in the Harry Potter film series, bring their magical wit and charm to Brussels to celebrate the grand opening.

Since its world premiere in Chicago, the exhibition has already received more than 3.5 million visitors and has included stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, Tokyo, Paris and Shanghai. Tickets for the exhibition at Brussels Expo are available at www.expoharrypotter.be.

In partnership with Warner Bros. Consumer Products, GES created the 1,400-square-meter experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. Fire-Starter, Brussels Expo and Encore B are partnering with GES to present the exhibition in Brussels.

“It’s always amazing to meet Harry Potter fans in their hometowns. We have traveled to numerous cities with Harry Potter: The Exhibition and the fans are always a delight,” said James Phelps. “We are excited to return here to Brussels. We remember what huge Harry Potter fans the Belgians are and can’t wait to see their reactions to the great props, costumes, and creatures,” added Oliver Phelps.

“The response in Belgium since the announcement in January has been incredibly exciting. It is clear that Harry Potter: The Exhibition is supported by a large group of enthusiastic fans and I’m thrilled to be part of the team bringing it Brussels,” says Manu Braff of Fire-Starter. “It is an honor to work with Brussels Expo, GES and Warner Bros. Consumer Products to bring such a beloved brand to Brussels. I am delighted to give Belgian fans a chance to experience Harry Potter: The Exhibition,” added Pascal Bernardin of Encore-B.

“We are thrilled to bring Harry Potter: the Exhibition to Brussels. We hope everyone will have a chance to be drawn into the magical spell of this exhibition, allowing them to relive their favorite moments from the films,” said Eddie Newquist, chief creative officer for GES.  “A visit to Harry Potter: The Exhibition is great for anyone who loves seeing how blockbuster films become a reality.”

From the moment guests enter Harry Potter: The Exhibition, they are immediately immersed in the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into their favorite Hogwarts™ houses, then leads them inside the exhibition where their journey to favorite scenes from the Harry Potter films begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with thousands of authentic props, costumes, and creatures used in the filming of the iconic series.

In addition to the beautiful environments and displays, there are several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle ball, pull their own baby Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.

The exhibition, in Brussels for a limited engagement, will be open daily. Timed-entry tickets are required, and the last entry will be one hour-and-a-half before the closing of the exhibition. Tickets to the exhibition are on sale at www.expoharrypotter.be.

An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter films, with commentary from the producers, prop designers, costume designers and creature designers.

Practical Information

Harry Potter: The Exhibition

Palais 2, Brussels Expo

Opens June 30th for a limited engagement

Opening hours

  • Monday to Friday: 10:00 – 19:00 – last entry at 17:30
  • Weekends and holidays: 10:00 – 20:00 – last entry at 18:30
  • Special priced Tuesdays! Reduced ticket prices apply on Tuesdays
  • Late night openings on every first Friday of the month: open until 22:00 – last entry at 20:30

Ticket prices *

  • Adults: 19,90 euro
  • Adults on Tuesday: 16,90 euro
  • Children (4-14): 14,90 euro
  • Senior citizens, students: 17,90 euro
  • Family Pass (2 adults & 2 children): 65 euro
  • Group rates (from 10 people, online registration necessary): 16,90 euro pp
  • Guide: 90 euro (1 guide per 25 people)
  • Schools: 12,50 euro per student (online registration necessary)

* excluding ticketing fees

Audio guides are available separately.



Fire-Starter                                                                Encore B

Manu Braff                                                                 Pascal Bernardin

m.braff@fire-starter.be                                                     encoreb@encoreb.fr

Media & PR:

Dutch speaking                                                                        French speaking

Peter Monbailleu                                                 Emmanuel De Roubaix

+ 32 495 12 74 37                                                  +32 495 52 38 24

p.monbailleu@fire-starter.be                    deroubaix@fulloptions.com



Warner Bros. Consumer Products

Stephanie Clark

Director, Public Relations

+1 (818) 954-7308



Lea Antonio

Director, Marketing

+1 (818) 638-5949


About Fire-Starter / Brussels Expo
Fire-Starter is an innovative Brussels-based entertainment company and part of the Brussels Expo group. Fire-Starter organizes, promotes and markets world-class live events, concerts, spectacles, festivals and exhibitions. Fire-Starter has the honor of working with major international brands like Cirque Du Soleil, Riverdance, Walking with Dinosaurs, Monster Jam, Hans Zimmer Live on Tour, 2Cellos, Red Bull Flying Bach and many others. Driven by the idea of enabling a broad audience to enjoy these unique experiences, Fire-Starter goes through great lengths to make every project a success. Above anything else, Fire-Starter is a motivated team of experienced people who are at the service of the entertainment industry.

About Encore B

Encore was created in 1987 by Pascal Bernardin and has since been a major player of the live entertainment business in France, presenting rock and pop artists (The Rolling Stones, Prince, Supertramp), family and Irish shows (Walking with Dinosaurs, Batman Live, Riverdance, Lord of the Dance°) and musicals (Mamma Mia!, Bagdad Café the Musical). Since 2008, Encore has developed the “edutainment” genre in France through different exhibitions: “Our Body The Universe Within” in 2008 and 2009, “Days of the Dinosaur” in 2010 and 2011, “Tutankhamon / His Tomb and His Treasures” in 2012, “Titanic The Exhibition” in 2013, and “Ice Age Exhibition” in 2014. In 2015, Encore has presented Violetta Live, the live version of the famous South American telenovela selling over 260,000 tickets in France and Switzerland and the LEGO® exhibition “The Art of the Brick” in Paris and Zurich.


About Global Experience Specialists (GES)

Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading shows and brands, including Spring Fair Birmingham, MAGIC, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, and L’Oreal. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past seven years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information visit www.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.

HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16)

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